Adrian firstly, thank you for taking the time to answer the questions I’ve prepared for you. Can you tell the readers a bit about yourself? Who is Adrian Wright?

I’m IT software developer turned online marketer. I’m in my late 30’s, married with a son. I live in Warwickshire in the UK and have been self-employed since 2013, providing SEO services in Leamington Spa and surrounding areas.

I notice from your website that you have been involved in IT for 15 years. What made you focus on the areas you currently do?

I’ve always had an interest in computers, techie stuff and business. Back in 2008, I discovered online marketing or more specifically affiliate marketing.  I was fascinated to learn how to carve a career through internet marketing so set about reading about and implementing SEO and ranking websites. Having helped friends and family out with their websites, I realised I could make a career out of it, so in 2013 started my own business.

What is AWE Studios main selling point? What is it about you that’s different from other service providers?

I’m very selective about the clients I take on.  I take every client through an on-boarding process where I take the time to discover client needs, their goals and I only work with clients who are a good fit.  I’m not an SEO agency who will take on every client going. I only work with good, honest businesses who I know I can help. I’m also open to meeting face to face and having coffee as some clients like to meet in person first.

I found the section called Conversion Optimisation on your website to be very interesting. This is a phrase / terminology that many business owners may not understand. Can you explain what you mean by conversion optimisation?

Sure!  Focussing solely on rankings and traffic could all be for nothing if the site you’ve ranked for a client is poorly optimised for conversion. By conversion, that could mean a sale, a PDF download or some other desired action you’d like the visitor to take.  Conversion optimisation is making sure that the website a visitor lands on ticks all the right boxes, so the visitor knows they are in the right place.  For example, for an e-commerce site, conversion optimisation would include trust signals, such as clear guarantee information, free delivery, free-phone customer helpline, customer testimonials and reviews – all of which would help convince the visitor to go ahead and make a purchase.

What is it about what you do that gives you the greatest pleasure?

Achieving first page Google rankings for good, honest business owners who report back that business is booming as a result.

Our industry changes very quickly on a regular basis. Is there any area of it that you wish you could influence or change and why?

I’m glad that the industry rapidly changes as it means those who don’t invest in keeping their skills and strategies up to date will fall away – so less competition!

I’d like to see basic SEO, web design and digital marketing taught in school. When teenagers leave school at 16 or 18, having an understanding of ranking a website could be the launch pad for creating their own internet business as an alternative to further education (and student debt).

Where do you see your niche in 5 years?

SEO will look very different in 5 years’ time no doubt.  I think Google will still be the dominant search engine but with more refined algorithms for us to contend with. The semantic web will mean the way in which we build and rank websites will be very different.  We’re already seeing things going that way.

Adrian, thank you for taking the time out of your busy schedule to answer these questions. What is the best way for people to connect with you or to know more about you and your company?

Thanks Nathan. Your readers can find me on LinkedIn: uk.linkedin.com/in/adrianwrightmarketing/ – feel free to connect and mention you found me via RCM Digital.